Certain words and phrases are time-tested to boost response and conversion rates, vertical response.com explains. Those “magic” words include “free”, “value”, “guaranteed”, “amazing”, “easy”, “discover”, “new”, “proven”, and “secret”.
Since your marketing message is often the very first contact between you and a potential customer, it’s important to nail that first impression, adds Brandon Redlinger of kissmetrics. Since people make buying decisions with emotion and then justify those decisions with logic, your message must use psychological triggers to elicit a feeling in the reader’s mind.
Every time someone in your target audience reads your primary marketing message, you want to create an implicit question that follows your statement – “How do you do that?” Rather than describing your business or profession by its title or category (plumber, dentist, tutor, hardware merchant), think mission statement, describing how you help customers. Instead of “XYZ is the largest recruiting firm in the Midwest”, try “At XYZ, we help customers find better paying jobs that they love.”
There are four simple rules to help blog marketers choose words for a persuasive post, explains Henneke of enchantingmarketing.com. Pick:
- words your readers use
- precise words
- sensory words
- relevant words
There are bland words, which should be avoided, Henneke adds:
- Chewy and tasteless words (really, actually, very) that slow down the reader without adding meaning
- Stale words (ultimate, amazing, awesome) that have lost meaning over time
- Doughy words (them, there, is, was, are) no longer flavorsome
- Low nutrition words (good, nice, bad, successful, effective) whose meaning is weak
Cut out unnecessary words, advises Kayla Izard of resoundcreative.com, listing examples that include:
- due to the fact
- past history
- for all intents and purposes
- in terms of
Remember, the right words are our business blogging power tools!