“Don’t hire a proofreader for your blog,” is Michael Hyatt’s advice in the book Platform: Get Noticed in a Noisy World. Why not?
1. It will delay “shipping” – Perfection is the mother of procrastination.
2. Blogs are not books – you can make corrections later and then immediately republish.
3. Even proofreaders don’t catch every typo.
Wait a minute! Not two weeks ago in the very Say It For You blog, didn’t I repeat my rant about “spinach-in-the-teeth” bloopers in blog content, warning content writers how important it is for us to pay attention to grammar and spelling in our blog posts?
As part of that very post, I bolstered my argument in favor of being finicky about grammar and spelling by quoting Christina Wang of Shutterstock.com, who writes “No matter where you work or what you do, everyone needs to know how to write effectively for business these days.”
Like Tevya (of Fiddler on the Roof), who was fond of saying, “On the other hand,” I concede there are valid points on both sides of most arguments, including the grammar-Nazi/ frequency of posting content dilemma.
On the one hand, “Stay focused on your writing and your output,” Hyatt advises. “Churn out the posts. The more your write, the better you will get.” Does correct spelling and proper grammar really matter? After all, your blog is supposed to reveal the real you!
On the other hand, as Copyblogger’s Brian Clark explains, there are certain mistakes that detract from your credibility. And truth be told, the “real me” has a very real opinion in favor of fastidiousness about proper writing.
I do approve of Michael Hyatt’s three-step precautionary advice to blog content writers:
- Read through each post twice.
- Read it out loud.
- Publish it as a draft and read it fully formatted on the blog site itself.
I even, at least generally speaking, approve of Hyatt’s summation: “Spend time writing content that adds value rather than obsessing over every typo, misspelling, and grammatical error.”
True, but….We blog content writers do want to get noticed in this “noisy” online world, but not for all the wrong reasons!