Text Still Tops in Delivering Information

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“For years now, I have been listening to numerous digital marketing experts preach about the end of written content as we know it,” Milica of fourdots.com writes. “Even though the entire Web is basically built on it, more than a few experts believe that sooner or later, video is going to take over.”

According to those text-doomsday-ers, Milica explains, the two main reasons text is nearing its death are a) the dramatic decrease in the average attention span of readers, and b) lack of time. Of course, there’s also content overkill, she adds, expressing sadness over the fact that, “although almost every brand is creating and publishing at least some type of content on a daily, weekly, or monthly basis – the overall quality of it has never been lower.”

As a Say It For You blog content writer and trainer, of course, I share Milica’s commitment to words, appreciating the despite-all-that, 4-point case the author makes for text’s continuing viability as the primary driver of online communication:

  1. Unlike video, text gives you the option to stop exactly where you want to, wrapping your mind around a certain piece of information.
  2. Unlike video, text can be easily updated and upgraded.
  3. B2B buyers consume whitepapers, case studies, and webinars, looking for industry thought leadership.
  4. Text stimulates the mind like nothing else.  Video communicates many different things all at one, destroying focus.

The Infographic Design Team agrees. “First, consider the fact that nothing can replace the spoken or printed word. Words are the most important center of our system of language. They express things in a direct manner that carried more meaning than any amount of images, graphics, or pictures could do. At the same time, the Infographicdesignteam authors admit, infographics “captivate the eye in a stronger way due to their attractive images, colors, shapes, and forms, allowing you “to have a more minimalist type site that focuses more on images and graphics to tell a story”.

At Say It For You, we like to cover both bases with “infographic blog posts” designed to include both visual elements and text in a “show-and-tell” combination. As infographicdesignteam.com aptly puts it, “Graphics and infographics complement the text you write in your blogs”.

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