Using News Tidbits to Blog About Aging

Serenading His SweetieWhen he was almost 76, Mandela was elected president of South Africa in the first election that was open to all races in that country’s history. On his 80th birthday he married his third wife, Graca Machel.

In 1979, at age 69, Mother Teresa received the Nobel Peace Prize for her work.

The first edition of Roget’s Thesaurus was published when Roget was 73, and he oversaw every update until he died at age 90.

At the age of 89, Doris Haddock began walking the 3,200 miles (5,150 kilometers) between Los Angeles and Washington, D.C. to raise awareness for the issue of campaign finance reform.

Grandma Moses, a woman who didn’t begin to paint until the age of 76, turned out more than a thousand paintings over the next 25 years.

(Source: How Stuff Works)

In corporate blogging training sessions, I often recommend including interesting tidbits of information on topics related to your business (or, if you’re a freelance blog content writer, tidbits related to the client’s business).

Today, there are many businesses and practices that serve the aging members of our population. Any of the interesting stories of senior accomplishments mentioned above could serve as “triggers” to discuss the importance of staying mentally and physically active in one’s later years.  Who might use this material as good blog marketing fodder? For starters….

  • a  Long Term Care insurance company
  • a geriatric medical practitioner
  • a senior residence facility
  • a spa
  • a home healthcare agency
  • an estate planning attorney

(Don’t be afraid to get creative. The Mandela story might be used to promote wedding services for seniors and 50th wedding anniversary party catering, while Doris Haddock’s trek might be the subject of a blog for gym stair-stepping equipment!)

Blog writers need never run out of ideas if they keep a file of interesting tidbits of general information on hand.  And blogging about aging – that will never get old!







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