“Whether you’re drafting a lengthy company report or sending a short email to colleagues, it’s vital to get it right,” cautions Tony Rossiter in Effective Business Writing in Easy Steps. What is Rossiter’s definition of “getting it right”?
- Being clear and concise
- Writing in a style that’s acceptable to your readers.
A business writer’s basic tools include, Rossiter says:
- Plain English
- Preparing and checking the presentation
In this week’s Say It For You blog posts, I’ll share some important tips from Rossiter’s book that blog content writers might find especially useful.
- Reading aloud: “If you’re not quite sure whether or not a sentence of a longer piece of writing works – whether it’s clear, concise, and readily understandable – read it aloud.” Some of your phrases and sentences might not be as clear as you thought they were when you first wrote them, Rossiter explains.
- “Look for the overall purpose – have you done what you set out to do?” Conveying that overall purpose can be especially challenging when a business owner or practitioner is using a business blogging service provider. On the other hand, the very exercise of thinking through the themes and the ideas for the blog helps train the business owner or practitioner to articulate those same things when they’re talking to their customers!
- “Put it away for a day or two, then look at it again.” My years as a developmental editor, plus my work tutoring in the Ivy Tech Community College language lab have taught me how hard it is for us to catch our own errors. After all, I teach blog writers, we’re focused on the ideas we’re trying to convey.Using writers’ basic tools to convey a unique marketing message – that’s the supreme challenge for us business blog content writers!