Round-up posts are blog posts consisting of lists of best sources of information. Those might be lists of best websites, best You Tube clips, or best of any kind of web content that relates to your topic. As a business blogging trainer, I loved many of Authorunlimited editor Cathy Presland’s ideas for round-up posts and am formatting both of this week’s Say It For You posts as “round-ups” of noteworthy pieces of advice and observations about business blogging…..
“If you hang around the barber shop long enough, you’re going to get your hair cut. The more pages (blog articles) your website has, the more time consumers will spend on your site.”
– Marcus Sheridan in “50 Blogging Benefits that Will Change Your Business Forever
“ Your company blog is all about your buyer persona, not you.”
– Ramona Sukhraj in “Blogging for Business? Here’s Everything You Need To Know”
“The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes.”
– Corey Wainwright in “The Benefits of Business Blogs for Marketing”
““The blogscape is not for the faint-hearted….There’s a shocking disconnect between one fact — you sitting at your computer — and the next — what you just wrote being instantly visible to the entire world.”- Brian Appleyard of the London Times, quoted by Jeff Bullas
“Blogging is one of the fastest and easiest ways to promote your business and increase traffic to your website.”
But is sharing others’ content really a smart strategy for business owners and practitioners? After all, blog writing for business, as I’ve often pointed out in this Say It For You blog, will succeed only if two things are apparent to readers: a) You (the business owner or professional practitioner) understand online searchers’ concerns and needs and b) you and your staff have the experience, the information, the products, and the services to solve exactly those problems and meet precisely those needs.
The answer is yes, as Presland explains: “Round-up posts are fantastic as an education source for your audience: they can see where your inspiration comes from, and widen the scope of their knowledge at the same time.”