Category: blog marketing

17 Mar

Blog Hunter-Gatherers Tell Stories to Ignite

Anybody can become a better communicator, a better storyteller, says Carmine Gallo, author of “the Storyteller’s Secret.”.  Tell more personal stories, he advises.  Unfortunately, he laments, most of what we read and hear is 99% facts and 1% story. “I say, turn it around”, Gallo urges.   In the 1960’s, a Canadian anthropologist studying hunter-gatherer Bushmen in the Kalahari desert, a society that had existed in southern Africa for more than 150,000 years, found that  […]

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10 Mar

Turns of Phrase Catch Readers By the Curiosity

Blog post titles have two seemingly contradicting jobs to do – arousing readers’ curiosity while still assuring them they’ve come to the right place, I’ve often explained to blog content writers at Say It For You. Sometimes, in either the title or the body of a post, “misdirection” adds humor. I remember Jeff Fleming of the National Speakers Association of Indiana teaching us that speakers and magicians use misdirection to cause a surprise, which tickles […]

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03 Mar

Staying Specific in Blog Marketing

“Including one, or a combination of certain aspects can generate higher opt-in,” Ryan Duss and Russ Hennesberg explain in the book Digital Marketing for Dummies. Those important aspects include: a promise an example a shortcut a solution There’s a big caveat – these will work only if they are specific, the authors caution.  Generic or clever titles, for example, generally decrease conversions, so it’s important to craft a clear promise. An example must also be […]

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25 Feb

For Lack of a Genre, the Blog Was Lost

“I’ve learned the hard way that it’s very hard to sell any story that doesn’t fit neatly into a known category,” writes Paula Munier in her book The Writer’s Guide to Beginnings. “I won’t know where or how to sell it, the editor won’t know how to pitch it to her publishing board, the bookseller won’t know where to shelve it, and the readers won’t know where to find it. In blog content writing, the […]

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19 Jan

Words of Wisdom for Blog Content Writers – Part B

  This week, at the start of a new blogging year, I’m looking through my bookshelves at all the business writing-related books I’ve collected over the year 2019. What would I do without these “reading around” gems with their different sorts and shapes of advice and reflection?…. The audience is the hero. “You are not the hero who will save the audience; the audience is the hero,” Nancy Duarte advises public speakers in the book […]

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