Tag: blog marketing

24 Mar

In Business Blogs, Dessert May Come First

“When you sit down for a meal, most people don’t expect to eat dessert first.  And when you sit down with a book, you don’t expect to know the ending before you start reading.” So begins the intro to Sherry Deutschmann’s business book Lunch With Lucy.  Nevertheless, Deutschmann, founder and CEO of Letter Logic, Inc. lets us know upfront – and very precisely – what the central theme of her book is going to be. […]

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19 Mar

What-It-Would-Do-For-You Blog Content Writing

“When asking ‘What do you want?’ you are seeking an answer that is very specific and positive. ‘I don’t want . . ‘” is not something for which you can coach,” explains Laura Poole, author of the book Perfect Phrases for Coaching Employee Performance.   How can that coaching insight apply to the content we create for business owners and professional practitioners to offer their online readers? Some of the areas in which employees often […]

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17 Mar

Blog Hunter-Gatherers Tell Stories to Ignite

Anybody can become a better communicator, a better storyteller, says Carmine Gallo, author of “the Storyteller’s Secret.”.  Tell more personal stories, he advises.  Unfortunately, he laments, most of what we read and hear is 99% facts and 1% story. “I say, turn it around”, Gallo urges.   In the 1960’s, a Canadian anthropologist studying hunter-gatherer Bushmen in the Kalahari desert, a society that had existed in southern Africa for more than 150,000 years, found that  […]

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12 Mar

Let’s Be Designerly in Our Blogging

DORIS Research, I learned in the Indianapolis Business Journal, uses design thinking to organize workplaces. As a blog content writer and trainer, I particularly liked two suggestions DORIS founder Samantha Julka offers for being “more designerly” 1.  “Spend time thinking about people. Think about how they would react or feel about the action you are making or the thing you are creating.” This statement reminds me of a statement I found in a West Bend […]

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10 Mar

Turns of Phrase Catch Readers By the Curiosity

Blog post titles have two seemingly contradicting jobs to do – arousing readers’ curiosity while still assuring them they’ve come to the right place, I’ve often explained to blog content writers at Say It For You. Sometimes, in either the title or the body of a post, “misdirection” adds humor. I remember Jeff Fleming of the National Speakers Association of Indiana teaching us that speakers and magicians use misdirection to cause a surprise, which tickles […]

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