Tag: blog marketing

Blogging to Bust Myths and Build Trust

“Was the oldest woman a fraud?” asks Smithsonian.com, referring to French socialite Jeanne Calment, who appeared to be making history when she died in 1997 at the age of 122. (Later investigation revealed that Jeanne had actually died at the age of 59 in 1934. Her daughter had actually assumed Jeanne’s identity, later dying at […]

Please Stop Blogging the Same Story

“Please stop telling that same story,” Elizabeth Bernstein begs in the Life & Arts section of the Wall Street Journal. Storytelling is supposed to be a bonding experience, she says, because, when we share our personal narratives, we disclose something about our values, our history, and our outlook on life. But the bonding benefits of […]

Humor is a Gift to Be Opened Carefully When Blogging for Business

“Humor in business can be a remarkable gift,” Cheryl Snapp Conner writes. Skilled use of humor gets a point across, lightens the mood, and makes business owners appear more approachable, she says. Laughter is a great tool, Emily Roycraft of the ImpressionsBlog agrees, if you’re looking to build rapport with your customers. By pinpointing what […]

Blog Content Writers: To Vary Your Vocabulary, Learn From the Scots!

The Scots have no fewer than 421 words for snow, I learned just the other day. (This amazing discovery was made, I found out, as part of a study at the University of Glasgow, in preparation for publishing an online Historical Thesaurus.) There are, for example, flindrikins (slight snow showers), snaw-pouthers (fine driving snow), and […]

Content Meant for Mature Palates

  Decades ago, USA Today columnist Tammy Algood remembers, olives were always placed on the relish tray that only adults enjoyed, and no self-respecting kid ventured anywhere near the dish. Now, however, olives are a regular part of meals during the week. Algood goes on to explain that the olive is technically a fruit and, because […]

What If You Saw Only Half the Blog?

Ticket revenue covers just half of what it costs to produce world-class professional theatre at the Indiana Repertory Theatre, theatergoers learn while scanning the program booklet. So??? As John Pullinger puts it in the Journal of the Royal Statistical Society, “statistics provides a special kind of understanding that enables well-informed decisions. As citizens and consumers […]

Stretching a Business Blog Just So Far

Lasting just over an hour, Dumbo is Disney’s shortest feature-length movie, Stacy Conradt writes in Mental Floss magazine. When Walt Disney was advised to extend the storyline, here’s what he said: “You can stretch a story just so far and after that it won’t hold together.” Interesting – the newest Dumbo movie, just released this […]

Of-the-People Blogging Content Writing

Brand positioning is still important, but ensuring you have the right people to deliver on your brand is, too, Advisa leadership consultant Mandy Haskett points out in a recent Indianapolis Business Journal article. All the ping pong tables in the world won’t be enough to keep people working in roles that don’t align with their […]

Best Days Blogging for Business

  Want to know the best day in 2019 to begin a diet? Straighten hair? Lay shingles? The Old Farmer’s Almanac can tell you, based on the moon’s astrological signs. There’s a “best day”, according to astrologist Celeste Longacre, to: buy a home pick fruit pour concrete wean an animal wash the floor paint lay […]

Learning from Leonardo in Blogging for Business

  “Learning from Leonardo”, Walter Isaacson’s article in Time: The Science of Creativity, could serve as a checklist for blog content writers.  DaVinci’s work holds lessons for all of us, the author says; even if we can’t match DaVinci’s talents, we can try to be more like him. How can that apply to creating innovative […]

Who-Else-Is-Doing-It Blogging for Business

The mini-article “Hosts with the Most” in the Perspective section of the AARP magazine suggests an interesting way blog content writers can use statistics to sell. “Maybe more of us want to run bed-and-breakfasts when we retire than we thought…Americans over 60 are the fastest-growing group to become Airbnb hosts.”  In fact, we learn, there’s […]

What-Are-We-About Blogging for Business

Painted on a wall at the Cleveland airport, I discovered what could serve as the perfect model for introducing a blog. After all, when the owners of a business or professional practice have made the decision to include blogging as a key factor in their marketing plan, they need to tell their online visitors why.  […]

Do-You-Know-the-Difference Blogging for Business

  White tea is made from young leaves, green tea from more mature leaves, with the white  named after the silvery-white hairs on immature buds on the tea plant. Does the difference matter? According to the Beverage Guidance Panel, which includes the chair of the nutrition department at Harvard University School of Public Health, white […]

Are-Both-Sides-Right Blogging for Business

“Are both sides right?” asks veterinarian Carrie Donahue, writing in Good Health magazine, alluding to the debate about whether dogs should be on a raw diet or a conventional one. The raw camp emphasizes raw or lightly cooked meat, including organ meat and bones. The conventionalists are concerned about bacteria in raw meat and the […]

Serving Up Incredible Information in Your Business Blog

  For years now, as a blog content writing trainer, I’ve been preaching the use of seemingly “useless” tidbits of information to spice up business blogs, engaging readers’ curiosity, and evoking an “I didn’t know that!” response. Tidbits can be used to: describe your way of doing business clarify the way one of your products […]

The 11 Characteristics of Master Business Blog Post Writers

There are eleven characteristics often considered to be women’s strengths, Nancy D. O’Reilly writes in her book In This Together: How Successful Women Support Each Other in Work and Life. Interesting… was my reaction to that statement. In a content writer of either gender, I couldn’t help thinking, those very eleven strengths would result in […]

Can Your Blog Pass the Emotive & Information Power Response Tests?

(There’s a test for those, didn’t you know?) Since emotional response towards advertising plays an important part in building a strong brand, researchers at the University of Bath, working with Nielson, came up with two ways to score ads. Information Power Score – measures what the consumer perceives as the value of the message Emotive […]

They-Know-Why, You-Know-How Blog Marketing

Even if you’ve never smoked, there’s a lot to learn about blog marketing from the “Josh and Kayla know quitting is hard” TV commercial for NicoDerm CQ®, I was thinking just the other day. Story power: You may or may not ever have been addicted to nicotine, but as humans, we’ve always been addicted to […]

How Committed and How Motivated Are Your Business Blog Readers?

“To me, when people talk about the fact that employees are not engaged, that means they’re missing what’s in it for them,” Margarida Correia writes in Employee Benefit News. “Employers need to help their employees understand how their lives are better because they are employed at the company.” “Employee engagement represents the levels of enthusiasm […]

Business Blogging – Don’t Forget What It Means

“To me, when people talk about the fact that employees are not engaged, that means they’re missing what’s in it for them…how their lives are better because they are employed by the company,” observes Dana Polyak in a recent issue of Employee Benefit News.  Back to Radio Station WIIFM, that old sales training rule that […]

Who Did What? Clarifying pronoun References in Your Business Blog

“Your readers will appreciate it, even if they aren’t conscious of why,” says Laura Yates, introducing the Grammar Cheatsheet for Bloggers with the comment that getting grammar right will make you a better writer. In fact, Yates asserts, “the purpose of grammar is not to be 100%, absolutely correct.  It’s to make your writing easier […]

Naming Your Niche in Blogging for Business

What advice can you offer that they won’t find anywhere else? That’s the question we tossed around earlier this week.  Michael Kitces, known for giving advice to financial advisors, thinks it’s about “naming your niche.” More than ever, niches and mini-specializations are effective differentiation tools, Kitces claims. The two are not the same. 1. A specialization […]

Business Blog Content Writing – a Different Kind of Advice

“   You won’t find this holiday travel advice anywhere else,” asserts Christopher Elliott in the Indianapolis Star.  You’ve heard it hundred times: book early, prepare for bad weather, on and on. Elliott’s on a different wave length with his advice on how to behave and how to book, and how to travel. First, he […]

What’s in a Name When Blogging For Business

  Richard Lederer, author of the book the Joy of Names, has a vested interest in his subject: his own name, he reveals means “powerful estate ruler leather worker”. But, “Must a name mean something?” (as Alice asks Humpty Dumpty).”Of course it must!” is Dumpty’s reply. In writing to promote a business or practice, using stories […]

Monikers and Sobriquets in Business Blog Content Writing

“The key trait of nicknames is that they are bestowed upon a person by others,” Richard Lederer points out in The Joy of Names, and for three main motivations: affection ridicule group identity Nicknames may be related to: physical characteristics (Blondie, Red) mental characteristics (Brainak, Noodlehead) personality (Grumpy, Nerd, Nervous Nellie) shortening of a proper […]

We’ll-Just-Tell-You-Why-It-Should-Be-Us blogging for Business

At first glance, the WageWorks ad (the company provides Health Savings Accounts for employees) seems incredibly boastful: “We won’t tell you which HSA to pick.  We’ll just tell you why it should be us.” On second glance, this ad reminds me of two points I made about thought leadership in recent posts on this Say […]

Blogging as Long as It’s Black

Blog readers need to perceive you as an expert in your field, I teach at Say It For You.  And for that to happen, I believe, you need to clearly state a firm perspective on your subject. There’s no lack of information sources – and no lack of “experts” (purported or real) on any topic […]

Appearing Professional Means Minding the S and G in Your Blog

“The English language sticks to its spelling rules, such as i before e except after c, about as strictly as we follow the no cell phones while driving rule,” jokes Jenny Baranick in the book Kiss My Asterisk. Society hasn’t exactly promoted healthy spelling, she says – we were raised with SpellCheck. However, we must […]

In Business Blogging, Focus on Attitudinal Variables

  Laurie Hazard and Jen-Paul Nadeau wrote Foundations for Learning because they were keenly aware that many first-year college students have personal development issues.  It’s often not intellectual failings that affect achievement, the authors understand, but “attitudinal variables and personality traits”. Simply put, these authors understand that before their audience can be expected to respond […]

Blog To Show Readers You’ve Got Their Number

Numbers that can be expressed in one or words should be spelled out, while figures should be used for larger numbers the Purdue OWL advises. Following that guidance, you’d express ”two million dollars”  or thirty-one years in words, while writing “126 days”. There’s a very good reason, however, that most magazine editors and blog content […]

Let Your Blog Content Writing Be Driven By Demand

“One of your most important concerns is just how much knowledge, experience, or training you can expect in your readers,” David McMurrey teaches in Audience Analysis – Just who are these guys? If you expect some of your readers to lack certain background, do you supply it in your document, he asks?   If you […]

Companies Use Blog Content Writing to Get Real

  Just why do companies blog? Susan Gunelius, author of Blogging All-in-One for Dummies, offers a list of reasons: to build brand awareness to network with other businesses and experts to build relationships with existing and potential customers to boost sales to communicate marketing messages to learn more about their customers to manage reputation to […]

The Title Can Be the Tease in Blogging for Business

There are two types of titles, I realized, browsing the business section at my favorite local bookstore: 1. The “Huh?s” need subtitles to make clear what the article is about. 2. The “Oh!’” titles are self-explanatory. Whether in a book or a blog post, the title serves as a “tease” to get a browser to […]

The Barnum Effect Can Be Used Ethically in Blogging for Business

As humans, we tend to crave to be “understood”. Sometimes, though, due to the Barnum effect, (named after famed manipulator and circus man PT. Barnum), we tend to give high accuracy ratings to descriptions of our personality. We believe we are being understood and that the descriptions (the “fortune”, the horoscope, the reading, the assessment) […]

Before Blogging for Business, Know Your Fruits and Vegetables

  “Knowing the audience for a particular essay is important because it determines the content that will appear in the writing,” the Ames Community College Online Writing Lab teaches. “In other words, having a focused topic is important, but having a specific audience is equally important.” My professional speaker friend Karl Ahlrich found out the importance of this advice – the hard way. Addressing […]

Business Blog Readers are Looking for a Fix

“Can you email me the information?” is never a request any sales professional wants to hear, admits Paul Cherry, author of Questions That Sell.  What should the salesperson do? Agree, then clarify, is  his suggestion. Ask the prospect: “ What kind of information will be most useful to you? What are you looking to accomplish?” Salespeople […]

Link to Open New Windows for Blog Readers

  “Links – you need ‘em,” writes Amy Lupold Bair in Blogging for Dummies. On a blog, the author explains, links are part of the resource you are providing for readers.  Collecting links around a topic or theme helps to inform or entertain your blog’s readers. If you’re not only providing good content yourself, but […]

Blog to Position Yourself as an Expert

Although the article in Steve & Jack’s Home News (from my friend Steve Rupp, the Keller-Williams real estate consultant) wasn’t about blogging, it might have been. “Position Yourself As An Expert Source”, the title read; the content consisted of tips on establishing one’s credentials. People respond to authority.  You’ll be able to persuade them more […]

Good Luck/ Bad Luck Blog Comments

Often, when we’re setting up a new blog for a business owner or professional practitioner, the topic of comments comes up.  Should readers be invited to post comments?  Initially at least, most Say It For You clients are afraid to allow for comments on their blog.  Why? They fear those comments might be negative or […]

Template Your Blog for Variety and Timesaving

  There are many different ways the same information can be presented in different business blog posts, and thank goodness for that, I say. In fact, at Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but in terms of formats for presenting information about any business or […]

Business Blog Repurposing With a Purpose

  Finding ways to recycle existing content has a number of benefits, Megan Marris writes in Wordstream.com, including: reaching a new audience “dusting off forgotten tales” making the most of your efforts Your top notch content deserves repurposing, Marris states, but only the best will do. Wordstream offers a rather impressive list of suggestions on […]

Give a Blog Post a Twist and It Superconducts

  Meteorites sometimes contain naturally occurring superconductors, physicists are discovering. “Give a graphene layer cake a twist and it superconducts – electrons flow freely through it without resistance.” Superconductors, I learned, could potentially be used in new, energy-saving technologies, but today are impractical for most uses, requiring very cold temperatures to function. Still, my blog […]

Business Blogs – the Importance of Being Real – and Specific

  Business blog content writers today can take the title (if not the content) of a satirical play written 125 years ago, The Importance of Being Earnest, well, seriously. Sincerity in social media and self-promotion matters, as Katherine Erllikh so eloquently points out in the redbubble blog. “Optimizing things, getting followers, getting subscribers, advertising…those things […]

Business Blog Posts – What’s In It for Them?

There are several similarities between the skills a speaker uses in giving an effective talk and those we bloggers use to write effective business blog posts, I was reminded just the other day,  listening to estate planning attorney Rick Randall address our group at the Financial Planning Association. What’s In It For Them? Just a […]

Should Business Blog Posts Shock and Awe?

“Most advisors don’t spend their day thinking about how to jolt their clients, but I do,” asserts Certified Retirement Coach Robert Laura, writing for Financial Advisor magazine. A former social worker, Laura claims the way people respond to the various things he says and asks provide valuable clues as to how to work with them. […]

Skiing Downhill in Business Blog Posts

Putting a summary or conclusion at the beginning of a piece of writing certainly sounds like a strange thing to do, but that’s exactly what Brandon Royal advises in The Little Red Writing Book. The pow-opening-line idea I teach in corporate blogging training session focuses on that very sort of “descending” writing structure. Given the notoriously […]

Blogging for Business B2B or B2C – the Basics Remain the Same

Earlier this week, I discussed personal, “Can’t-Leave-the-House-Without-It” – type blog content writing, inviting readers’ personal involvement in the subject. The question is: does that very personalized type of content work as well in business-to-business marketing? Is business-to-business marketing really different from business-to-consumer? Masterful Marketing.com’s  blogger Debra Murphy certainly thinks so, listing at least four key differences: […]

Can’t-Leave-the-House-Without Blogging for Business

It’s been five years now, but I still often think about that People Magazine Style and Beauty Extra with the article about staying “gorgeous at any age”. (Okay, I have a growing personal interest in that subject, but it also fits in with my ongoing efforts to help business owners and professionals use blog content writing […]

Cool Doesn’t Sell in Blogging for Business

“Cool doesn’t sell. A chilly professionalism doesn’t make much of an impression.  It is immediately forgotten, along with the idea you are promoting,” authors Steve Chandler and Scott Richardson declare in the book 100 ways to Motivate Others. The way to be enthusiastic is to act enthusiastic, Chandler and Richardson assure business managers. The most […]

Varying the Voice in Your Business Blog

“Your greatest tool as a speaker is your voice,” cautions Toastmasters International. “When you speak, your voice is the primary link between you and your listeners. It is the medium of your message.” In fiction, the term “voice” describes the author’s style, the quality that makes his or her writing unique, conveying the author’s attitude, […]

Go Ahead – Write Blog Content About “Un-related” Topics!

  “Be generous. Be informative. Be funny. Be inspiring. Be all the characteristics you enjoy in other human beings,” says Gary Vaynerchuk in Jab, Jab, Jab, Right Hook, a book about ”telling your story in a noisy social world”. From a marketing standpoint, the author explains, content writing can be about not just your brand, […]

Jabbing and Dee-jaying it for Blog Content Writers

  “It isn’t about breaking the news or spreading information – it’s about dee-jaying it,” says Gary Vaynerchuk in Jab, Jab, Jab, Right Hook, a book about ”telling your story in a noisy social world”. From a marketing standpoint, the author explains, news has little value on its own, but the marketer who can skillfully […]

The 9 Types of Essays You Meet in the Blogosphere

“Your college compositions will like take one of the following formats, ”Quick Access” authors advise students. The same list of 9 might apply to us business blog content writers, I couldn’t help thinking. 1.  Illustration essay – “Just as in a visual illustration, a written illustration shows the reader something or illustrates a point.” Beginning […]

The Long and the Short of Business Blog Writing

“So which is better for you: long or short content?” Rob Marsh asks on copyhackers.com. The short of it as per Forbes.com: “Write short, pithy posts.  After 750 words – or sometimes after only half that – you risk losing your readers’ attention”. The long of it as per Buffer:  “Posts longer than 2,500 words […]

Shedding Shame in Business Blog Marketing

  Have you ever asked someone to “pardon your tartle?” Tartle is actually the Scottish term for the kind of “brain freeze” you get while introducing someone because you’ve forgotten their name.” Helping readers avoid (and, if necessary, deal with) awkward and embarrassing situations is one valuable service business owners and practitioners can offer through […]

Business Blog Marketing – Explaining When the Cows Come Home

When exactly do “the cows come home”? And who was the first person to “steal someone’s thunder?” Who would ever put a cat in a bag? Writing in Reader’s Digest, Jacopo Della Quercia shares the history of several colorful expressions that are part of the English language, but which have “lost the connection to their […]

Emotion in Business Blog Posts – When Facts are Not Enough

In writing business blog posts, giving them more data may not be the best way to persuade and to overcome skepticism. That’s a lesson Science News editor-in-chief Nancy Shute needed to learn. One of the first inclinations of scientists and journalists, Shute observed, was to shower skeptics with facts, sure those skeptics would “get it” […]

“Flesh Out” Business Blog Posts with Details

Business blog content writing can balance feature stories with news. News stories are time-sensitive, while feature articles might have the same impact whether they are read today or months from now. When it comes to blog marketing, “news” can mean two entirely different things.  The first type centers around you and your company or your […]

Blogging to Help Make Them or Save Them Money

“Before we write a single post, we ask ourselves, ‘Does this help our readers make or save money?’” says Kathleen Garvin, editor and marketing strategist for finance blog The Penny Hoarder. “That’s key for us. We’re content creators, but we only want to publish a story if we think it’s truly helpful or interesting for our […]

For Further Explanation, Bring in the Cockpit Crew

Should fliers be forced to watch the safety video? Most definitely, writes George Hobica in USA Today. Whenever there’s been an emergency on a plane, we see videos of passengers doing the wrong things, such as escaping a crash landing carry luggage and not wearing shoes, or not knowing how to put on oxygen masks, […]

In Blogging and in the Air, a Bit of Explanation Goes a Long Way

“Although many frequent fliers think they know what to do in an emergency, in fact most probably haven’t listened to the safety videos in years and if you quizzed them about the content, they’d flunk,” writes George Hobica in USA Today. The basic content of safety videos, Hobica explains, is established by the International Civil […]

If They Don’t “Get” Annie, They Won’t Buy the Gun

“Imagine,” LitCharts.com writes, “if every time someone used the expression “it was a real Cinderella story,” they had to retell the entire story of Cinderella to explain exactly what they meant.” By using an allusion to something a majority of people will already know, you can clarify your own message – provided they DO know […]

In Blog Marketing, Look for a Plot

  “Don’t look for a plot here. This is a polemic,” are the words a reviewer in the Mensa Bulletin uses to describe J.K Hillstrom’s book, A Humanitarian’s Fantasy. The book is a more like a series of lectures, the reviewer complains, rather than a coherent, sequential piece of prose. Individual business blog posts may […]

Business Blogs – Inviting Buyers into Your Own Walled Garden

  “Perhaps the world has moved past the idea of merely having a webpage that’s your own, and nobody else’s. Perhaps we’re expected to do everything, instead, on social media or in someone else’s walled garden,” muses Ernie Smith, editor of Tedium, in response to the question “Is blogging dead?” Maybe, when blogging was on […]

Blog Two Viewpoints to Make Your Point

  To promote my Say It For You content writing business, I became involved in various networking groups. Invited to make a presentation one day on the subject of asking for referrals, I chose to present not one point of view about referrals, but two… Viewpoint #1: Referrals build business; the more you ask for […]

Bloggers – Avoid the 5 Big Mistakes Advisors Make

“When dealing with the media, there are five common mistakes that financial advisors tend to make, “ writes Sally Cates in Financial Planning Magazine. “I should know,” Cates remarks (for 25 years, she’s been helping advisors have discussions with reporters). I should know, too. As a now-retired financial planning practitioner who trains blog content writers, […]

Business Blog Openers That Wait to Reveal

Yes, as I emphasized in an earlier post this week, opening lines are key in blogging for business. Why not, I suggested, use the opening sentence to make your thesis clear along with your topic? In other words, searchers should be assured not only that they’ve clicked on the right link to get information on […]

Long-Tail Keyword Phrases in Blogging for Business

    To optimize your blog content, Lindsay Kolowich of Hubspot advises, focus on one or two long-tail keywords that match the intent of your ideal reader. In other words, optimization is not about incorporating as many keywords into your posts as possible (that actually hurts SEO), but about answering the intent of your visitors […]

Contrarian Content: Go Ahead – Blog to Differ

Whatever the conventional wisdom is, Brute Squad coach Ariel Jackson begs to differ. “In order to progress, we need to stop automatically accepting conventional wisdom as dogma and train ourselves to explore nuances and identify new approaches,” Jackson says. There’s something very appealing and curiosity-stimulating about contrarian content, and, whether it’s business-to-business blog writing or […]

Smart and Humanizing Blogging About “Alumni”

  In my last post I took inspiration from Nuvo editor Laura McPhee, who devoted an entire section of the paper to highlighting NUVO alumni, people who had worked at Nuvo, then departed for “better things”. From my vantage point as a professional blog content writer, I thought McPhee’s idea was fabulously innovative. Sure, many […]

Humanizing Your Company by Blogging About “Alumni”

“We have a lot to be proud of after 28 years of publishing a weekly newspaper,” Nuvo editor Laura McPhee wrote. One of the things McPhee is most proud of, she adds, is the NUVO alumni, people who worked at Nuvo, then went on to “better things”. What a captivating notion, I thought, reading that […]

Business Blogging Tips Out of Consumer Reports Magazine – Part B

  “My TV prompts me to do updates, but I often ignore the requests.  Is that bad?”  That question was the headline of an article in the March issue of Consumer Reports Magazine. Think about that tactic for a moment as applied to blog marketing – using a customer question as a headline, then using […]

Business Blogging Tips Out of Consumer Reports Magazine – Part A

2.8 billion.  That was the entire headline – “2.8 billion” of an article in the March issue of Consumer Reports Magazine. How could you not want to find out more? The first paragraph of the article consisted of three very short sentences: “That’s how many robocalls – computer-generated calls – were sent to Americans in […]

Steering Clear of Duplicate Content in Business Blogging

“Blogs are owned media.  Your blog content is yours,” Says Heidi Cohen of SocialMediaExaminer.com. But is it? “They say imitation is the sincerest form of flattery. Yet, on the Internet, some people take this type of compliment way too far,” laments Nick Schafferhoff of torquemag.io, and “copied content runs rampant online.” Schafferhoff’s referring to duplicate […]

Practitioners Blog to be Viewed as SMEs

  “Mand training is an essential component of verbal behavior training for any individual who lacks this skill,” is the opener of an article on the website of the National Institutes of Health, discussing the treatment of children with autism. “What are mands and why do we need to teach them?” is the title of […]

Question/Answer Blogging Benefits Readers and Bloggers

  The one-page advertorial in the February issue of Indy Kids’ Directory could serve as the perfect model for any professional practitioner’s blog post, I thought. The page is headed by a parent’s question: “My child is struggling with reading.  Could it be related to his speech difficulties?” Yes, begins the answer. The speech pathologist, […]

Business Blog Writing to Boost Readers’ Brains – and Your Own – Part B

The deeper I delved into that delightful little book. Brain-Boosting Challenges, the more I realized how right I’ve been about the “training effect” of a business blog.  As you’re busy describing your accomplishments and reviewing the benefits of your products and services, you’re keeping them fresh in your own mind, constantly providing yourself with training […]

Business Blog Writing to Boost Readers’ Brains – and your Own

Turns out I was right about the “training effect” of a business blog. When you blog, I like to say, you verbalize the positive aspects of your business in a way that people can understand. You put your recent accomplishments down in words. You review the benefits of your products and services and keep them […]

Can Business Blog Writing “Make the Man”?

When Shakespeare’s Polonius was sharing his wisdom with Laertes, he mentioned how important clothing is in making a good impression: “Costly thy habit as thy purse can buy, But not express’d in fancy; rich, not gaudy; For the apparel oft proclaims the man.” Generations later, Mark Twain quipped, “Clothes make a man.  Naked people have […]

Business Blogging 2.0

“Your Best Staycation May Be in Your Own Back Yard” is the theme of the latest issue of Travel Indiana magazine“.  “Statistics show that one-third of Americans visit coastal areas each year, confirming our strong draw to the water and the activities surrounding it. But if you think you have to travel outside of Indiana […]

Why-In-The-World Business Blogging

It wasn’t a blog post, but the article might well have been just that, I thought, reading the advertorial in Senior Living, in which David Ring, owner of Indiana Funeral Care, answers the question “Why In the World Would I Plan My Own Funeral?” Last November, in my Say It For You blog, I quoted […]

Great Business Blog Stories Are Rarely Aimed at Everyone

  “Consumers are used to telling stories to themselves and telling stories to each other, and it’s just natural to buy stuff from someone who’s telling us a story,” observes Seth Godin in his latest book All Marketers Tell Stories. Not all stories succeed, Godin points out, because not all stories have the following essential […]

Blog Content Writers Take Lessons from the Past

Alexander Pope and Sir Ross Smith lived centuries apart, but both came to the same conclusion on the topic of arguing. Both men are quoted in Dale Carnegie’s book How to Win Friends and Influence People.  “Why prove to a man he is wrong? Is that going to make him like you?  Don’t argue – […]

Blog Content Writers Try to Hit Their Own – and Readers’ – Time to Shine

“Many leaders are at their best in the first hours of the morning; others hit their prime in the late morning; others still, in the afternoon”, authors Steve Chandler and Scott Richardson explain in the book 100 Ways to Motivate Others. “We all have 24 hours.  It doesn’t matter how rich or powerful you are, […]

Giving it Away to Get ‘Em – the Other Side of the Useful Info Story

No, (as I spent some digital “ink” saying in my last post), I don’t think sports scores or snow statistics belong on the blog sites of jewelers, dentists, or veterinarians, when those are used primarily as a way to attract visitors. My take on that form of marketing is that it works counter to the […]

Blog Marketing – Giving it Away to Get ‘Em

Weather reports on a jewelry store website or blog? Sports scores to market a dental practice? Really? Entrepreneur Magazine’s Ultimate Small Business Marketing Guide thinks it’s a good idea: “Another good way to increase your web site’s sticky content is to provide up-to-date headline news, sports scores, international and local weather forecasts, and stock market financial […]

Let Me Count the Ways to Use Numbers in a Business Blog

“Use numerals to express numbers 10 and above, and use words to express numbers below 10,” Paige Jackson of the American Psychological Association reminds writers. Another writing guidance source, the Purdue OWL, has this to say: “Although usage varies, most people spell out numbers than can be expressed in one of two words and use […]

Can Your Blog Pass the Emotive & Information Power Response Tests?

(There’s a test for those, didn’t you know?) Since emotional response towards advertising plays an important part in building a strong brand, researchers at the University of Bath, working with Nielson, came up with two ways to score ads. Information Power Score – measures what the consumer perceives as the value of the message Emotive […]

Marketing a Professional Practice Through Business Blogs

“Services – unlike products – cannot be seen, touched, held, etc. Buyers only know the true value of your service after they receive it (often with full effects taking place weeks or months later,” Oren Smith of Precision Marketing Group explains. Since, at Say It For You, our content writers serve the needs of both […]

Collating and Curating in Business Blogs – What’s the Dif?

  “Expressing our love, gratitude and appreciation to others on the New Year by sending happy New Year messages for friends and loved ones is a great way to share in this spirit of renewal and joy with those around us,” Richard Kronick writes in the Huffington Post, proceeding to list samples of funny New Year […]

New Year Resolutions for Blog Content Writers

  During the holidays, at least here in America, we seem to be “into” list-making. From shopping lists to Santa’s twice-checked  list, we now culminate the series with lists of New Year’s resolutions. Looking back at the past year of offering Say It For You business blogging assistance, I found several simple lists I used […]

Why “Blog” and “Glob” are Antigrams

When most people talk of anagrams, the Book of Random Oddities explains, they mean words that can have their letters rearranged to make other words, such as “bat” and “tab”. In the world of recreational wordplay, though, an anagram is a rearrangement of the letters in a word, phrase, or sentence to make a new […]

Add a Little “Why” to Your Business Blog Content

When speaker Todd Hunt saw a sign in his health club reading: “Please Do Not Pour Water on the Sauna Rocks” Hunt’s first thought, he relates, was “I’ll pour water on the rocks if I want to.  Nobody tells me what to do!” But after spotting the second line of copy on the sign, Hunt […]

People-to-People Blogging for Business

Skimming through my now-pretty-extensive collection of business books, I came across Hollywood producer Peter Guber’s book Tell to Win.  Guber thinks storytelling is a professional discipline, and in the book he examines the way people use stories to do business. As a professional blog content creator and trainer in corporate writing, I think that what […]

Citations – Good News in Blogging, Confusing in Spelling, Bad News in Driving

“The triple whammy of homophones ‘cite’, ‘site’, and ‘sight’ has the potential to create a great deal of confusion,” the editors of The Book of Random Oddities explain. To cite, they go on to explain, means to “quote someone, or someone’s work, as a authoritative source to support an argument.” The word “cite”, the book’s […]

Translation Blogging Can Translate Into Transactions

A couple of years ago, in an online discussion about a blog listing “150 weird words that only architects use”, (including “pastiche”, “ergonomy”, “charette”, “regionalis”, and “materiality”), there were two schools of thought: Pro:   Architecture has its own language, not unlike other professions.  Not everything needs to be diluted to the lowest common denominator. Con:  […]

Have Attitudes Changed About Price Point Blogging?

Awhile back, I began one of my Say It For You blog posts by quoting a remark by Marcus Sheridan of social media examiner.com, something he’d written, back in 2012.“Many business websites fail to address the subject of pricing,” Sheridan had observed. “Instead of addressing the number-one consumer question up front, they decided to wait […]

What Blog Title Phrasing Doubles Your Click-through Rates?

    Researchers at the BI Norwegian Business School in Oslo, Norway were out to determine what factors make certain headlines drive more click-throughs than others. They performed two experiments, one using Twitter, the other using popular Norwegian auction and shopping website FINN.Putting aside possible cultural differences among readers in different countries, the major takeaways […]

Musing About Blogging for Business and Being Human

Just the other day, friend Jim Anthony (So-Mark Founder) sent an email message full of statistics about blogging – (music to my blog content writer’s ears, of course!). WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page […]

Business Blogging Takes Visitors Through Relationship-Building Meetings

Not one encounter, or even two. “To ensure you are consistently giving clients this close attention, you should take them through a series of FIVE relationship-building meetings,” is the advice John Bowen, Jr. gives to his fellow financial advisors. Why five?  Each of the meetings has a specific purpose; each is designed to move the […]

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