“You might believe the past tense of the verb lead is lead, but that’s not how things are,” says Marko Ticak in the grammarly blog. (Led is the past tense of lead.) Big deal, you’re thinking… Yes, it is. As a blog content writing trainer, I know the truth of author Joanne Adams’ words: Pay […]
You know those red plastic SOLO drinking cups? Maybe you’re heard that the lines wrapped around the outside are actually measuring guides, observes Todd Hunt in his latest Hunt’s Headlines email. The line closest to the bottom measures 1 ounce of liquor, the next one 5 ounces of wine, with the line close to the […]
“The COVID19 pandemic has put much of the world on pause. Blogging shouldn’t be one of them, writes Manish Dudharejia in the Search Engine Journal. Staying slilent is the wrong choice. Dudharejia names several reasons why: People are on their digital devices more than ever now. You have an opportunity to produce messaging that is […]
Questions open our minds, says executive coach Roz Savage, but we need to go from judging to learning. While old-style leaders ask questions to elicit facts, new-style leaders ask questions “to unlock the intelligence of the team”. In her book Change Your Questions, Change Your Life, Marilee Adams compares judging questions with learning questions. When we […]
“Vocals aren’t the actual words you use, but what you do with your voice to clothe words with meaning,” the authors of Close the Deal explain. Vocals include: tone pitch emphasis accent inflection pronunciation volume rate tempo The important lesson here: Vocals give you a tool to increase buyers’ comfort with you. Of course, […]
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